How not to write a job advertisement

Touchstone Recruitment 13.05.2018

So, you’ve decided that you either need to replace a member of staff or add to your current workforce. After deciding the responsibilities and requirements needed to fill the role, details need to be presented in a job description.

Writing the job description is important in attracting the right person to your business. The best jobs descriptions are engaging and capture the reader’s imagination rather than simply listing the day-to-day tasks that the employee will be responsible for.

Here are some common offenders:

Over asking

Every employer goes into the recruitment process looking for the best possible candidate but it’s easy to list a combination of expectations that leaves you with very few applicants.

Although certain skills will be needed, divide these into ‘essentials’ and ‘beneficial’. By listing all of these under the same category, you could be putting off applicants who tick all of the essential requirements but none of the nice-to-haves.


The job-seeker needs to be clear about what the role is before considering to apply. Be sure to list all responsibilities and tasks that will be fulfilled in the role.
Be careful with your choice of job title, too. If you use an alternative title, you could miss out on applicants who are searching for a job like yours in a different way.

Not talking about the company

It’s not just the applicant that has to impress. Depending on the industry, there may be hundreds of jobs similar to yours available at any given time so why should a job-seeker apply to your role ahead of all the others?

Give background of the company and details about what you can give back. Generous pension schemes, flexible hours and free food might be some of the company perks you list

If you're looking to recruit the best talent in London to your team, contact Touchstone Recruitment. Our specialist advisors help fill our South West London recruitment agency specialises in recruitment for a range of roles: secretarial and PA, legal and compliance, finance and accounting, and office and administration. Call us today on 020 3143 4600.

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